Revive the pipeline you already paid for.
Dormant contacts in your CRM represent acquired demand that went cold. Riley re-engages 30/60/90-day silent contacts with the right message at the right time — automatically.
Your most cost-effective pipeline is already in your CRM — gathering dust.
You already paid the acquisition cost. Most teams never touch them again.
For every active prospect, a B2B team carries far more dormant ones — contacts who showed interest months ago and went silent. You already paid the acquisition cost. Most teams never touch them again because manual revival doesn't scale.
- Acquired demand wastedReal money was spent acquiring each dormant contact, then most are never re-engaged once they go silent.
- Manual revival doesn't scalePulling a "30+ days quiet" list weekly and crafting per-contact re-engagement is full-time work.
- Generic blasts kill reputationSending "checking in!" to everyone at once trips spam filters and damages sender reputation.
- Timing is everything30-day silence vs. 90-day silence vs. 12-month silence — each needs a different message + channel.
Riley re-engages the right contact with the right message at the right time.
Automatic, per-contact, in your brand voice — not a quarterly blast.
- 01Step 1
Identify dormant contacts
Riley continuously segments contacts by silence duration + last-engagement signal + ICP fit.
- 02Step 2
Pick the right angle
Per-contact context: what they last asked about, what changed since, what would re-engage them now.
- 03Step 3
Send adaptive touch
Email first; if no engage, SMS; if no engage, LinkedIn. Riley adjusts cadence per silence segment.
- 04Step 4
Hand back the re-engaged
Contact responds? Riley hands the conversation to sales with the new context + history.
What Riley does on dormant pipeline
The work a marketing ops team + part-time SDR would otherwise do — continuously, in your voice.
Dormant contacts get re-evaluated daily — silence duration, last-engagement signal, ICP fit, role changes.
Riley reads what they last asked about + what changed since + drafts a real re-engagement angle.
30-day silence gets a different touch than 90-day silence. Riley times it per segment, not by calendar.
Email → SMS → LinkedIn — Riley escalates channels when prior ones don't engage. Stops when one works.
Spaced sending + warm-up patterns + engagement filtering protect your sender reputation.
When a dormant contact responds substantively, Riley hands the thread to sales with the new context.
A reawaken sequence Riley runs autonomously across email → SMS → LinkedIn, with auto-park when no engage.
Illustrative — real screenshots replacing these as customers go live.
What Riley changes about dormant pipeline
How the manual revival problem changes once Riley runs it continuously.
Common questions
- Won't mass re-engagement trip spam filters?
- Riley sends across days/weeks with engagement-aware throttling, not bulk blasts. Sender-reputation patterns are built in. You can configure per-domain limits if needed.
- What's the right "dormant" threshold?
- Depends on your sales cycle. ScendCore defaults to 30/60/90-day buckets with different message angles per bucket. You can override the thresholds and angles per segment.
- How does Riley know what they were interested in before?
- Riley reads CRM history + prior conversations + activity signals. The re-engagement references something real ("last time we talked, you were exploring X — wanted to share Y that's relevant").
- Can Riley pause re-engagement for specific contacts?
- Yes — opt-outs, manual pauses, sales-team-flagged "don't touch" lists are all respected. Riley defers to humans when they say no.
- How is this different from a drip nurture campaign?
- A drip is a fixed schedule with templated content. Riley's revival is per-contact, per-signal, per-channel — and reads CRM history to reference actual prior context. Drip is mass; Riley is targeted.
Recover the pipeline you already paid for.
Riley re-engages dormant contacts continuously — across channels, at the right cadence, in your voice.