Mark runs outbound. Your reps run closes.
Outbound is a numbers game. The problem is it's also a time game — and your reps don't have enough of either. They send 50 emails, get 8 replies, spend an hour responding, and two prospects go cold while they're doing it.
Mark changes the math entirely.
He runs your full outbound motion — multi-step sequences across email, SMS, voice, and WhatsApp. When prospects reply, he reads the message, understands the intent, and responds appropriately. Objection? He handles it. Asking for more information? He sends it. Timing issue? He follows up at the right moment. Ready to talk? He books the meeting and hands off to your rep with full context.
The handoff
When Mark identifies a genuine buying signal — specific questions about pricing, timeline, or fit — he escalates. Your rep gets a notification with the full conversation history. They pick up from a warm introduction, not a cold open.
Your reps close. Mark does everything before that.
- ✓Runs multi-step outbound sequences with real CRM-driven personalisation
- ✓Handles every inbound reply — objections, questions, timing, referrals
- ✓Qualifies intent from reply language — knows the difference between "maybe" and "let's talk"
- ✓Books meetings directly into rep calendars when buying intent is confirmed
- ✓Works across email, SMS, voice, and WhatsApp in one coordinated cadence
- ✓Sends from your domain (mark@yourcompany.com) — not a shared platform address
- ✓Logs every touchpoint to your CRM automatically
What this looks like in practice
We enrolled 800 contacts in a sequence on a Monday. By Wednesday, Mark had handled 140 replies and booked 11 meetings. Our two SDRs didn't touch any of it until the handoff.
Typical scenario · 45-person B2B SaaS team
