AI Marketing Agent
Riley is the default AI marketing agent inside ScendMarketing — capturing, enriching, nurturing, testing, and handing off demand.
For marketing teams
The AI marketing product that turns attention into qualified pipeline.
ScendMarketing captures demand, nurtures leads, scales campaigns, and hands sales-ready opportunities to ScendSales — using governed AI workflows, approved content, and human oversight where it matters.
RDefault agent: Riley · Rename anytime14-day trial · No credit card required · Go live when ready
09:14RILEYNew lead captured · web form · ICP matchCaptured
09:15RILEYContact enriched · firmographics addedSynced
09:16RILEYScored 82 · enrolled in nurture sequenceQueued
09:18RILEYA/B test · variant B winning (+18%)Testing
09:20RILEYSequence sent · 5-touch nurtureSent
09:21SYSTEMHuman approval requested · broadcast sendApprove
09:22RILEYHot lead handed to Mark · sales-readyHanded off
02 · What ScendMarketing is
Not just an agent. A complete AI marketing execution system.
ScendMarketing combines an AI marketing agent, lead capture, ICP list building, enrichment, nurture automation, A/B testing, sales handoff, reporting, and approvals into one product built for demand generation.
Riley
AI Agent
AI Agent
Lead
Capture
Capture
Enrichment
& ICP
& ICP
Nurture
Campaigns
Campaigns
Human
Approval
Approval
Reporting +
Attribution
Attribution
Lead Capture
Web forms, chat, and inbound email create contacts automatically and route them into the right sequence.
ICP & Enrichment
Match prospects to your ICP and enrich records with firmographic and contact data across millions of records.
Nurture Sequences
Run multi-channel nurture across email, SMS, and WhatsApp that branches on engagement and buyer signals.
Campaign A/B Testing
Test subject lines, send times, copy, and full sequence branches — and promote the winner automatically.
Marketing Inbox
Manage campaigns, conversations, approvals, and AI actions in one shared queue.
Sales Handoff
Auto-qualify engaged leads and hand them to ScendSales with full engagement context attached.
Human Oversight
Pause sensitive sends, request approval, route uncertain cases, and keep your team in control.
Reporting & Attribution
Track conversion per campaign, source attribution, and which motions actually drive pipeline.
ScendMarketing03 · Default AI agent
Meet Riley, your default ScendMarketing agent.
Riley is the default AI agent inside ScendMarketing. She executes the marketing workflows you configure — from lead capture and enrichment to nurture, A/B testing, and sales handoff. Keep the name Riley or rename the agent to match your team.
- Capture web & chat leads
- Build ICP-matched lists
- Enrich & score contacts
- Run nurture campaigns
- A/B test & optimize
- Hand sales-ready leads off
- Request human approval when needed
04 · Marketing workflow
From first touch to sales-ready, ScendMarketing keeps demand moving.
ScendMarketing runs the repeatable parts of demand generation automatically while escalating the moments that need human judgment.
STEP 1
Capture the visitor or lead
Web forms, chat, campaign responses, and inbound email create contacts automatically — nothing is lost.
STEP 2
Enrich & segment
Match contacts to your ICP, enrich the record, and segment them into the right audience.
STEP 3
Send nurture content
Multi-channel email, SMS, and WhatsApp touches go out on schedule and branch on engagement.
STEP 4
Score engagement
Score readiness and intent from every open, click, reply, and site visit.
STEP 5
A/B test & optimize
Test elements, promote winners, and keep each campaign improving automatically.
STEP 6
Identify sales readiness
When a lead clears your bar, it is flagged sales-ready with full engagement context.
STEP 7
Hand off to ScendSales
The qualified opportunity is handed to ScendSales the moment it is ready.
STEP 8
Update the CRM
Activity, scores, status, and engagement history are logged back automatically.
STEP 9
Report campaign performance
Dashboards show conversion, attribution, and which motions actually drive pipeline.
05 · Capabilities
What ScendMarketing does.
Built to execute the marketing work that usually gets lost between capture, enrichment, nurture, testing, and handoff.
Web & Chat Capture
Turn web forms, chat, and inbound email into enriched contacts in your unified inbox.
ICP List Building
Search and build targeted prospect lists matching your ideal customer profile in minutes.
Data Enrichment
Append firmographic, contact, and intent data so every record is sales-ready.
Nurture Automation
Run multi-channel sequences that branch on engagement and keep optimizing.
Campaign A/B Testing
Test subject lines, send times, copy, and sequences — and promote winners automatically.
Lead Scoring
Score readiness, fit, and intent so only the right leads move to sales.
Sales Handoff
Hand qualified leads to ScendSales with full engagement context, the moment they are ready.
Audience Segmentation
Build and target audiences by source, stage, behavior, and ICP fit.
Human Approval Rules
Require sign-off before broadcasts, new segments, or off-brand messaging.
ROI Reporting
Track conversion per campaign, attribution, and pipeline contribution.
06 · Before and after
Same marketing job. Done differently.
ScendMarketing does not replace your marketing team. It removes the repetitive execution work that slows campaigns down.
Without ScendCore
With ScendCore
Leads captured in five different tools, routed nowhere, forgotten
Web forms, chat, and email land in one unified inbox — automatically enriched, scored, and enrolled in the right sequence
Cold list building takes weeks and you're guessing at ICP
Search and enrich prospects matching your ICP across millions of records in minutes — enrichment included on higher tiers
You send campaigns, click rates drop, and you don't know why
A/B test every element. See which subject lines, send times, and motions win. The ROI dashboard shows conversion per campaign
Nurture sequences are static — the same message for everyone
Smart sequences branch on engagement and buyer signals. Per-campaign agents keep optimizing on higher tiers
You hope Sales picks up engaged leads — most slip through
Leads auto-qualify and hand off to Mark (ScendSales) the moment they're ready, with full engagement context attached
Attribution is guesswork — nobody agrees which channel drove the deal
Every touch is tracked to one timeline, so you can see which motions actually drive pipeline
Campaign reporting lives in spreadsheets assembled by hand
Live dashboards show conversion, source, and ROI per campaign automatically
Marketing and Sales argue over lead quality
Shared scoring and full engagement context travel with every handoff, so quality is defined once
07 · Revenue inbox
Your marketing team and AI agent work from one queue.
ScendMarketing brings campaigns, approvals, lead handoffs, and workflow updates into one execution queue — so your team can see what the AI is doing and step in when needed.
- See new leads, active campaigns, nurture steps, and handoffs in one place.
- Approve campaign and broadcast sends before they go out.
- Review AI-generated summaries, scores, and next steps.
- Assign hot leads to the right rep or sequence.
- Track what the agent did and what still needs human action.
Q3 reactivation — broadcast send
ScendMarketing · 2,400 dormant contacts
RileyNeeds approval
“Subject: We rebuilt the thing you asked for. Send the reactivation sequence to the 2,400 dormant trial signups in the Q3 segment?”
247 net-new accounts
ScendMarketing · enriched & added to nurture
RileyAI handled
Pricing page A/B test
ScendMarketing · variant B promoted (+18%)
RileyOptimized
Northstar Robotics — sales-ready
ScendMarketing · handed to Mark with context
RileyHanded off
08 · Control built in
AI execution with human approval where it matters.
ScendMarketing is built for governed marketing execution. The AI moves work forward automatically, but your team defines the rules for what requires human review.
Campaign & broadcast sends
Require approval before a sequence or broadcast goes out to a large audience.
Brand & messaging
Hold anything outside your approved tone, claims, or templates for human review.
New audiences & segments
Approve before targeting a new, large, or sensitive segment.
Uncertain responses
Pause and ask for review when the AI is unsure or a reply needs judgment.
Regulated industries
Use stricter approval rules for compliance-heavy or regulated messaging.
Every action can be logged, reviewed, and tied back to the campaign that triggered it.
09 · Customer platformAll four
ScendMarketing works with the rest of your customer platform.
Run ScendMarketing on its own, or alongside ScendSales, ScendReception, and ScendService inside ScendCore Complete.
Convert
ScendSales
Takes the sales-ready leads ScendMarketing hands off and converts them — qualify, book, follow up, close.
Explore ScendSales → Acquire
ScendReception
Answers inbound calls and routes new inquiries into the right campaign or straight to sales.
Explore ScendReception → Retain
ScendService
Supports customers after the sale and feeds re-engagement signals back to marketing.
Explore ScendService → Platform
ScendCore Complete
Runs sales, marketing, service, and reception together in one customer platform.
Explore ScendCore Complete →10 · Integrations
Plugs into the tools your marketing team already uses.
ScendMarketing connects with your stack so the agent can execute work without forcing your team to change how they operate.
CRM
- HubSpot
- Salesforce
- Pipedrive
- GoHighLevel
Email & Messaging
- Gmail
- Outlook
- SMS
- Slack
Forms & Landing Pages
- Website forms
- Lead magnets
- Quiz funnels
- Campaign forms
Data & Enrichment
- ICP search
- Enrichment
- CRM segments
Calendar
- Google Calendar
- Calendly
- Cal.com
Automation
- Webhooks
- APIs
- Workflow tools
- Custom webhooks
11 · Measurable execution
Know what your marketing is actually doing.
ScendMarketing gives visibility into demand generation so you can track capture, enrichment, nurture, testing, and handoffs across every campaign.
Leads captured
Track how many leads come in from web, chat, email, and campaigns.
ICP match rate
See what share of captured leads match your ideal customer profile.
Sequence performance
Measure engagement, branching, and progression across nurture sequences.
A/B test wins
Track which variants win and how much lift each optimization delivers.
Conversion per campaign
See conversion and ROI for every campaign, with source attribution.
Sales-ready handoffs
Track how many qualified leads are handed to sales and what happens next.
12 · PricingMost popular
Start with ScendMarketing, or get it as part of ScendCore Complete.
Choose ScendMarketing if you want to automate demand capture and nurture first. Choose ScendCore Complete if you want marketing, sales, service, and reception working together.
ScendMarketing Essential
For web & chat capture, enrichment, and basic nurture sequences.
View pricingScendMarketing Pro
For full demand gen across ICP lists, multi-channel nurture, A/B testing, scoring, and sales handoff.
View pricingScendMarketing Advanced
For per-campaign agents, voice recovery, advanced attribution, and higher-volume execution.
View pricingAll four products
ScendCore Complete
All four Scend products in one customer platform: ScendSales, ScendMarketing, ScendService, and ScendReception.
13 · Questions
Common questions from marketing teams.
ScendMarketing is the product. Riley is the default AI marketing agent inside ScendMarketing. You can rename Riley anytime while the underlying ScendMarketing workflows, controls, and capabilities remain the same.
Web forms (email, name, custom fields) auto-create contacts. The chat widget identifies visitors by their first message and enriches them. Both feed your unified inbox and route to the right sequence — or pass to Sales.
Riley searches and enriches prospects matching your ideal customer profile across millions of records, then builds targeted lists in minutes. Enrichment depth and volume scale with your tier.
Yes. Test subject lines, send times, copy, and full sequence branches. Riley reports which variant wins and can promote it automatically, with conversion per campaign on the ROI dashboard.
Conversion per campaign, source attribution, sequence performance, and which motions actually drive pipeline — so you can see exactly where revenue comes from, not just open rates.
No. ScendMarketing handles repeatable execution — capture, enrichment, nurture, testing, and handoff. Your team stays focused on strategy, creative, positioning, and the campaigns worth betting on.
On higher tiers Riley can trigger voice recovery for high-intent or dormant leads, handing the live call to Sophie (ScendReception) or routing straight to a rep.
Higher tiers let you run a dedicated agent per campaign with its own guardrails and optimization loop, so each motion keeps improving independently while you stay in control.
Yes. You can buy ScendMarketing as a standalone product or get it as part of ScendCore Complete alongside ScendSales, ScendService, and ScendReception.
No credit card is required for the 14-day trial or sandbox/demo use. A payment method is required before live production execution such as outbound campaigns, SMS, voice, or high-volume automation.
Turn cold outreach into warm, qualified opportunities.
ScendMarketing helps your team capture demand, enrich and score leads, nurture intelligently, test what works, and hand sales-ready opportunities to ScendSales — with human oversight where it matters.
14-day trial · No credit card required · Go live when ready