Brand assets

Use ScendCore correctly.

Logos, color tokens, typography, and naming rules. Everything you need to reference ScendCore in press, partnerships, or any external context.

01 · Logos

Three marks. One system.

All three marks share identical geometry — only colors differ. Pick by context, not preference. Don't recolor, stretch, or add effects.

Primary · Terracotta
External · brand-introducing
Primary · Terracotta
Marketing site, OG images, sales decks, email signatures, business cards — anywhere ScendCore is being seen for the first time.
Mark SVG →Wordmark SVG →Dark SVG →
Secondary · Umber
Internal · in-product
Secondary · Umber
Dashboard rail, loading states, megamenu brand mark, in-app chrome — quieter presence for customers already using the product.
Mark SVG →Wordmark SVG →Dark SVG →
Monochrome · B&W
Third-party · color-constrained
Monochrome · B&W
Partner co-branding, press kits, print, anywhere the mark sits next to another brand color and color compatibility matters most.
Mark SVG →Wordmark SVG →Dark SVG →
PNG exports at 16 / 32 / 48 / 64 / 128 / 192 / 256 / 512 / 1024 px live at /logos/scendcore-{primary,secondary,monochrome}-{size}.png. Need a custom size? Contact us.
02 · Colors

Palette

Dark-canvas primary (ink + cream + rust). Light-canvas legacy tokens included for older surfaces.

Canvas v2.1 — light mode (default)
#F7F5F0
Canvas
--sc-canvas
Page background · stone parchment · matches primary logo dot exactly
#F2EBE2
Surface
--sc-surface
Card + panel default fill · cards, tables, modals
#EAE4D4
Surface inset
--sc-surface-inset
Sunken regions · sidebar, sub-panels, code blocks
#FFFFFF
Surface card
--sc-surface-card
Dense-work cards needing max legibility · spreadsheet, doc editor
Brand v4 marks
#C05B22
Terracotta
--sc-accent
Primary mark card · italic em accent · reserved for "needs human judgment"
#3D2817
Warm umber
literal
Secondary mark card · in-product brand
#1A140D
Near-black
--sc-action
Monochrome mark card · primary action buttons · body text
Text
#1A140D
Text
--sc-text
Default body text · headings
#3A322A
Text secondary
--sc-text-secondary
Supporting paragraphs · secondary copy
#5A4E40
Text muted
--sc-text-muted
Captions · secondary labels
#8A7F6E
Text faint
--sc-text-faint
Eyebrows · meta · timestamps
Dark canvas — opt-in via [data-theme="dark"]
#1A140D
Dark canvas
--sc-canvas (dark)
Page background in dark mode
#221B12
Dark surface
--sc-surface (dark)
Card + panel fill in dark mode
03 · Typography

Type system

Four families, each with a specific role. Don't mix display fonts in body copy.

Barlow
Display + UI
Weights: 500 · 600 · 700 · 800
AI Revenue Execution.
DM Sans
Body
Weights: 400 · 500 · italic
The team you don’t have to hire.
JetBrains Mono
Meta · code
Weights: 500 · 600 · 700
GET /api/v1/agents
Fraunces
Italic accent
Weights: 400 · 500 · 600 italic (variable, opsz 9-144)
Built for execution.
04 · Naming

Write us correctly

These are the names we use. Everything else is wrong or generic.

Use
Don't use
✓ScendCore
✕Scendcore, scendcore, SCENDCORE, Scend Core
✓ScendCore LLC
✕ScendCore, Inc. / ScendCore Co. / Sprintmore LLC
✓AI Revenue Agents
✕"AI Agents" (too generic) / "Revenue Bots" / "Sales AI"
✓The Brain
✕"the brain" lowercase / "the engine" / "the orchestrator"
✓AI Revenue Execution
✕AI for sales / AI sales tool / sales automation

Writing about us? Tell us.

We'll send high-res assets, fact-check copy, and connect you with a founder for quotes.

Get in touch
Related
About →Manifesto →Team →Ship log →
ScendCore
Products
ScendCore for SalesScendCore for MarketingScendCore for Front DeskScendCore for Service
Platform
The BrainAI agentsIntegrationsSecurity
Solutions
SalesMarketingCustomer SupportCustomer SuccessRevOpsIndustries →See all use cases →
Resources
ManifestoCustomer storiesPricingHelp center
Company
AboutCareersContactGet a Live Demo
© 2026 ScendCore. All rights reserved.Sign inPrivacyTermsDPASecurity
Brand assets — Logos, colors, typography | ScendCore